Title Relavency SEO Lesson
Alright so fresh in your mindset is the knowledge that accurately targeted keywords and key-phrases are going to be the foundation of your web design initiatives from here on out. You have a list of keywords and phrases and are ready to start actually deploying this concept in your work. While we aren't quite yet ready to start tackling the technical aspects of what you're trying to do quite yet.
At this point since you're reading a beginner's guide to Search Engine Optimization we're going to stick with the idea of easing you into the overall effort. Perhaps you're using a third party solution for your web presence such as a blog or CMS style turn-key system? So we won't yet assume that you have much access to, or knoweldge yet of the more technical elements like the HTML or CSS that control how your site is displayed to the world wide web.
So this step is going to focus on the primary elements that just about anything you're using to accomplish your web presence will provide you the ability to manipulate. Even if you're already quite familiar with web development practices you'll recognize how you can apply these basic tips whether it's in your raw source code, or through the user interface of the third-party solution you're using. So keep that in mind, and if you're new to the world of web design all together then you might browse our other articles on the subject to learn more. Right now though get that list you created in the previous step of your keywords and key-phrases so we can get to the business of optimizing your website.
 Title Tags: Make them useful to everyone...
This means all titles, of everything that has to do with your webpage. Before you create something new, take a moment to consider whether the way you're wording it is the absolute best way to communicate what it offers. Again, it can't be stressed enough to not overdue yourself here so be attentive to that fact. The idea is to provide something that plainly and simply communicates the message in a way it can't be misinterpreted. As on target as possible so as to let whoever's looking know exactly what to expect to find. Some general examples of where to apply the concept...
Page Titles: Each individual page should have a title that reflects what that particular page contains. This includes looking at how pages of your website are displayed as URL's to your visitors. Because search engine spiders like nice, easy to read text. If you someone sent you a link to a page on your website and you had never been there before. Could you tell by looking at the URL what to expect? Exactly, a vague, non-descriptive, generic title spread across every page will not help you when you think about it.
Post Titles: For every forum post, for every article or blog post. If you have some sort of functionality on your website which provides dynamic content in any form try to employ relative titles for every "post" that you make. This not only accomplishes standard search engine optimization basics, but your visitors will appreciate how much easier your website is to navigate because of it.
Image Titles: That's right, every image you post could be helping people find your website. So when naming things like images, or any other document types which you offer from your website try to use the same concept of relative naming conventions. Even if you don't want search engines looking at your website's images it will help. However, on the topic of stopping search engines from indexing your website images and other specific content you can accomplish this through the robots.txt file. Which we'll cover more later in this guide.
Domain Name: If your domain name says exactly what you represent in a couple words or less that's perfect. If you're having to use a branded company or other unrelative name as your domain name that's ok too. However if you've ever done a search at one of the major engines you'll notice if the domain name has a word in your search criteria in it, that text will be bold. The reason is that obviously if your domain name is accurately descriptive the search results will reciprocate in kind.
By now you've probably got the idea of what you're trying to accomplish here and you can apply it throughout your website. You're getting familiar with some buzz words and are feeling pretty confident. Go ahead and take a minute to go and makes some changes real quick so you can feel better. Because chances are that you've identified a few places that could use improvement before even getting this far. When you're ready move on to the text tip. Sorry about telling you this was a quick and dirty introduction to search engine optimization. Because we're actually going to get into yet more detail with still 8 steps left to go so hang in there. ;)
Better SEO Introduction | Keywords and Keyphrase | Title Relavency | Dynamic Content | Navigation / Association | Meta Tags Explained | SiteMaps and Robots | HTML Optimization | Inbound & Outbound Links | Link Building | Search Engine Submission
|