Keywords & Keyphrases SEO Lesson
Keywords, as well as collective key-phrases which most accurately describe the reasons that people would want to find your website are your best resource for making your site search engine friendly. Being attentive to how you use these keywords can have a dramatic effect in relation to how much more often your website will get hits from search engine traffic. So the first thing we need to do is acclimate you with the idea of better practices in how to organize and design this wisdom into your website. To do this we need to first identify let's say your top ten keywords that would be most likely used to find what you offer on the web. Remember the internet is ever expansive so it's very important you really nail the target here because it's marketing. Consider some of the following.
* Can you sum up what someone should expect from your website in one word? If so that's perfect and should be your obvious number one top keyword choice to shoot for. Before you continue on your list to your top 10 though, take a moment and head over to your favorite search engine and enter it in. Look at what comes up in their top ten search listings and do a little research on your competition.
Now that you have an idea of what you're potentially working against, don't be dissuaded if you came across a more impressive web design than your own. It doesn't necessarily mean they're effectively employing even basic optimization techniques in their content. Go ahead and browse the content of their website. Try to pay attention to details you normally wouldn't such as how many times you see your top keyword used on a page. Or what types of key-phrases and other keywords they are using which you recognize as directly relative to your original top keyword. To do this there's many online tools available such as the Competitor Analysis Tool available in the Free SEO Tools section, or an enterprise SEM tool like Internet Business Promoter. Use these tools and others to measure yourself up against your competition for the good search result placement positions.
The reason you just did all that work was to maybe help give you more to brainstorm with while you identify the other 9 keywords you want to target specifically. Those will be left up to you to decide, since while as you're doing this you're essentially branding your identity on the web through the use of words. You may also want to utilize a keyword suggestion tool like Google's Keyword idea tool to better fit things together. However don't try to over analyze yourself though as it can easily become counter productive if you get carried away. Just try to think of what words would appear in someones search if they were trying to find what you offer. Perhaps ask a couple people to pretend they wanted to find what you offer, what would they type in that search bar? Except not just what word, but what phrase(s) might they use in their search? Complete this before moving on.
Alright now you are armed with a list of not just keywords, but also key-phrases which you're confident will most accurately represent what you offer to a search engine user. In fact chances are your list grew a lot larger then just your top ten, which is great but try not to scatter yourself around to much. Concentrate on the strong and most essential choices. These will lay the frame work for how you proceed in anything regarding your web design, or the content it provides from here on out.
You may be getting excited and are ready to go spread this newly considered lesson throughout your website already but you're not ready yet. First some better practices for employing this tip without tripping anything that might actually hurt your pagerank a lot faster than it will help it. The same algorithms mentioned in the previous page also include criteria they rank your page against which determines if elements are unethical, and in turn receive "Penalties" that will really hurt your efforts.
Now by unethical criteria this means if you're obviously trying to cheat by overly saturating your page repeatedly with the same keywords and phrases then chances are it's not a secret to the engines either. So trying to plaster everything you identified in the steps previously all over your website as much as possible will just tell the search engines you aren't really offering anything worth being found. Think about how you would feel if you had to sort through sites with a bunch of repetitive jargon but no actually useful content? The search engines feel the same since they want their visitors to find their service genuinely useful.
So in an attempt at ethical cooperation of this fact, try to use your top keywords and keyphrases the most. Except try to spread them out. Still not understanding? Here's a quick example of a good and bad paragraph of content to help give a better picture. For this example let's say you come across two sites that sell clocks, and on the front page you see content like one example below on one, and the rest on the other.
Clock world sells clocks, big clocks, little clocks, old clocks, new clocks, all clocks! If your clock isn't the clock it once was, bring your clocks to clock world. Our clocks are the best clocks that clocks can be. Clocks are our specialty in clock repair, clock works, clock mechanisms, clock everything and clocks everywhere!
Welcome to the Clock Emporium. We have provided quality timepieces for over a hundred years. Our experienced staff of clocksmiths can help you choose from our great selection of clocks and watches. We also offer clock repair services here in Anytown, USA at the corner of 4th & Main. Just look for the giant clock! Be sure to check our collection of antique clocks for the collector in the family and we welcome any questions you might have. Reach us directly at 555-555-5555 for your professional service shop serving the Anytown community since 1902.
See the difference in how they offer themselves? Which one would you want to find? Remember that's how the search engines will see it as well. So don't overdue it but try to pay attention as you build your own website and incorporate these factors while you build.
If you apply this effectively then you will increase your website traffic from better placement in the search results because of it. We'll cover more of the topic on how to effectively use your keywords and phrases in other elements of the web design and more technical areas in the next pages. Including a further break down of this type of scenario. Except now you have the most absolute fundamental and basic concept of what it is to optimize your website. Whenever you're ready, move on to the next page.
Better SEO Introduction | Keywords and Keyphrase | Title Relavency | Dynamic Content | Navigation / Association | Meta Tags Explained | SiteMaps and Robots | HTML Optimization | Inbound & Outbound Links | Link Building | Search Engine Submission
|