SEO Web Design Concepts
Utilizing better practices in search engine optimization can build a strong internet marketing presence from the beginning. If your website doesn't even employ the most basic concepts of SEO into your webdesign then you're only hurting yourself.
To prove this we conducted our own controlled study of 3 web design examples using a range in search engine optimization techniques. We found that the resulting search engine traffic from the 3 case's resulted in more than dramatic ROI and general increase in website visitors. Since these 3 SEO web design examples were modeled after the methods of general competitors in the scenario of competing for a specific list of the same keywords & phrases. We'll show you how their practices vary from each advertised SEO consultants own ideas and methods, and how they result.
Website A: The web design for this site was done by your friendly local web designer guy. You may have chosen someone you know, or that was referred to you through a friend. Maybe you went the cheaper route or were trying to support local business. Neither web design, nor search engine optimization are their primary talents, but they offer it as a side service because they know how to make a website.
This is very common and is a route that many people will continue to take. However in this scenario the web designer had minimal experience with SEO and is only worried about your design. In other words if it looks good in a web browser and their customer signs off on it, they do little to nothing for any of the technical aspects of web design or optimization.
The designer however has sold you on the idea of getting you quick traffic and he delivers. Not through better practices, but by purchasing a quick paid search engine result page inclusion campaign. Which quickly delivers the boost in website traffic that leaves you confident in their cost effective services. Except if you notice, the traffic levels off and steadily decreases. Long after they've cashed your check.
The reason for this is they only met you half way with their responsibilities as a web designer. Their job is supposed to be arranging and deploying not only an online web presence, but also to consider the technical aspects of web design with which you're unfamiliar. Aspects like basic Search Engine Optimization from the very moment they begin development.
Website B: This website was developed using many of the basics to better SEO web design that we apply in our basic web development packages. This websites designer took the time to utilize many of the basic elements of optimization like Keywords and Keyphrase, Title Relavency, Dynamic Content, Navigation / Association, Meta Tags Explained, SiteMaps and Robots, HTML Optimization, Inbound & Outbound Links, Link Building, and Search Engine Submission.
The site steadily gained traffic but still inevitably leveled off. For many small to medium businness's this is the normal behavior in terms of SEO and its minimal effect. While the site is still doing far better than Website A and essentially taking it off the listings of competitors. For many folks not so reliant or convinced on the benefits of internet marketing this will suffice. Although it's still capable of better search engine result page placement and increased website traffic.
Website C: Taking the direct and involved approach of active search engine optimization in designing and deploying their website. This company is now reaping the long term benefits and leaving the keyword competition jealous that they didn't do the same. They took the extra time and made the extra effort of making their website an actual resource. Instead of just an electronic business card through good organization and an attention to detail in relavency and search engine optimized web design. With a follow up in exposure boosting techniques to guarantee a strong foothold in the SERPs they're taking the majority of click through traffic from the search engines.
It's a very simple formula. More website visitors equals more business. Except this website isn't just getting the general initial site traffic boost that Website A did from paying for some cheap links. They're establishing themselves with continuous steady website traffic from people actually searching for what they offer, resulting in more sales!
Again, if these had been active business's seeking more search engine traffic and better internet marketing results. The difference is night and day when it comes to the benefits of professional search engine optimization. We have literally improved a client's online based business visitor conversion by 75% in less than thirty days. With only the basic elements we provide in our web development services.
SEO Analysis & CTA
A professional SEO analysis can reveal a lot of things about your website. The most valuable of which is the areas where you can improve and increase the traffic to your website through the SERPs that list your links.
Except that's not the only thing a professional website analysis can bring. It can also guide you to improving your CTA (Call To Action) which is an important key to converting the traffic that visits your website from being just traffic, to being solid business leads. After all, what good does search engine traffic do you if none of it follows through to a sale? Absolutely none...
This is why we take our SEO analysis services beyond the idea of merely search engine optimization, but also search engine marketing. We will work with you to identify the key points where improvement is the most necessary and work with you to accomplish an effective plan of action. While there's always something more to be done, it's our goal to base a solution personalized to each website based on level of action you're ready to take.
What this means is that while we will use the latest SEO Tools in cooperation with our experience to provide more than just simple analysis. You also get the insight and consulting that can truly improve your website visitor conversion ratio to build a full circle SEO solution. Sure, we could point you to our free SEO tools but the reality is that successful internet marketing iniatives always involve more than you're going to consider on your own.
Website Traffic Analysis
An important aspect of your SEO efforts is traffic analysis. If you don't have at least a general idea of your traffic behavior how will you ever know your reach? What is meant by website reach? It's a term used to explain the concept of how successful certain elements of your optimization are being utilized. Which will in return give you a more detailed perspective of what's working the most effectively, and what you may want to improve upon. Still confused? Let's look at website reach in relation to your customers.
Traffic Volume - Analyze spikes and trends to identify your strongest points of reach in page views in a detailed manner. Allowing you to fully leverage your best resources and improve on others. Elements which might affect this are for example are the date, specific time of day, content offered, even the seasons can make a difference.
Visitor Count - Just how many people does your webpage reach? The amount of traffic your receive obviously directly reflects the amount of business you're going to be capable of from the resource.
Visitor Origin - Where are your visitors coming from? How many of them are brand new and how many visit your site often? These are just a couple of the questions that professional analysis can provide better answers to. Learn the benefits of new visitors and how to better approach the repetitive ones.
Landing Pages - What is your most popular content? Are there areas that stand out in bringing new traffic you could apply towards furthering your reach? Identifying them is the first step.
Resolve Discrepencies - Find out if your visitors are finding themselves landing on unproductive error pages leaving them seeing only HTTP status code errors that you should fix to get them back on track.
Campaign Response - Learn just how effective your various marketing campaigns are, and where they could use improvement in relation to your website. What kind of response are you getting from your efforts including Cost-Per-Acquisition (CPA) also Cost-Per-Click (CPC) to make your budget more efficient and figure out weak areas.
The idea is to become more familiar to your visitors and their behavior to improve your internet marketing all together. Traffic analysis applies to every area of your website and online business identity. Email campaigns, search engine traffic, referring back links. All these elements are building blocks to better business response by web marketing. We accomplish this by utlizing logs and recommending better solutions as necessary to improve analytics. One popular and recommended form of traffic analysis provided free is Google™ Analytics® which we also use in many solutions.
SEO Deployment Model
After analysis comes the actual deployment of your optimization improvements. We understand this can be a tedious and time consuming process in deployment. Especially with large sites that didn't employ better practices from the beginning. There can be a lot of work to do. So after identifying what you want to accomplish and the places you can improve upon to do it, we'll work with you to get the job done.
If you choose, we'll do everything for you from start to finish. We can also continue to update your website as an on going effort to better your search engine optimization tasks. You can also decide on just how far you want take your internet marketing with the other options we provide to better enhance your websites exposure. This includes newsletter templates and marketing creatives. You can bring every visitor in the world to your website but you only have a couple seconds to make them want to look further.
Since we also pay attention to the visual aspects of increasing your traffic in relation to a visitors browsing behavior. We try to provide every possible path to get the most from the SEO you're deploying. This is what we mean my a deployment model. Paying attention to the details that make this form of marketing initiative as effective as possible.
Increase Traffic to your website
In order to increase traffic to your website you have to provide as many routes for new and existing visitors to find you as possible. However there are incorrect ways of utilizing this fact when it comes to effective search engine optimization. We'll work with you to help identify all the various correct methods of link building and intelligently increasing your exposure through many forms of internet marketing. This includes building better practices within your own habits as you build and grow your website to ensure you leverage these options through the future.
If you would rather perform a hands off approach then we can take the first steps for you and periodically take steps to increase your reach. There are a lot of options to consider when trying to increase your website traffic in general. Some are free, some will cost you, and some you may have yet to be introduced to and are unfamiliar with. That's where we come in. We follow the reports and trends to effectively identify the potentially most return on investment options available.